News

Formation Systems Retains SER & Associates to Build Strategic Sales Leadership

Blue Bell, PA - May 10, 2002 - SER & Associates, LLC, a full-service recruitment firm specializing in strategic leadership for the technology industry, announced that Formation Systems, the leading provider of Product Lifecycle Management (PLM) solutions for the process industries, has retained SER & Associates to develop a strategic sales organization designed to continue to expand its successful growth and customer-centric business model.

"SER's partner approach as it relates to their customers models our approach to our own business," said Dan Keelan, President and Chief Executive Officer at Formation Systems. "This perpetual commitment to satisfaction combined with its proprietary resources and record of success make them an important part of our growth initiatives."

SER & Associates' sole commitment to the technology industry offers early stage technology companies as well as best of breed market leaders, like Formation Systems, a comprehensive strategic management solution that builds and sustains long-term value. Its legacy of cross-functional experience at some of the world's most notable technology enterprises provides the basis for understanding the skills, experience, and ethics required to make a technology company successful.

About SER & Associates, LLC
SER & Associates, LLC was started in 1997 to serve the world's leading technology organizations. As a full-service recruitment firm, it specializes in finding and placing strategic leadership across all functional areas within the technology industry.

About Formation Systems
Formation Systems is the pioneer in product development and commercialization solutions for process industries. Formation develops Optiva, the award-winning suite of product development software that helps companies become more profitable by improving their ability to innovate. Their mission is to ensure a company's best ideas become the world's greatest products. Formation customers include large global Fortune 500 companies such as The Coca-Cola Company, GE Plastics, Akzo Nobel, Kerry Group plc, Golden State Foods, Parfums Christian Dior, Yves Rocher, RPM and The Valspar Corporation. Formation's software offers customers high return, low risk and quick time to benefit. Founded in 1995, Formation Systems is privately held and headquartered in Southborough, Massachusetts. For more information visit the corporate web site at www.formationsystems.com.

Former SAP Exec Appointed to SER Advisory Board

Blue Bell, PA - February 14, 2002 - SER & Associates, LLC. a full-service recruitment firm specializing in strategic leadership for the technology industry, today announced the appointment of Jeremy P. Coote, former president of SAP America, Inc., to the position of corporate advisor.

"Jeremy's impressive background and experience in the technology industry offers SER & Associates a remarkable perspective on leadership and corporate development," said Steve Rosenblum, founder and principal of SER & Associates. "This perspective provides valuable insight we willingly share with our clients."

Coote established his stellar reputation at SAP serving 10 years in several executive roles including company president, and executive vice president. During his tenure, he led an organization of over 4,000 professionals, built a 5,000-plus-customer base, and produced $2 billion in revenue. After SAP, Coote was named vice president and general manager of North American Operations for Siebel Systems, Inc. Coote currently serves as president of Chordiant Software, Inc.'s Americas Operations where he is responsible for field, customer, and services and selling operations.

About SER & Associates, LLC.
SER & Associates, LLC. was started in 1997 to serve the world’s leading technology organizations. As a full-service recruitment firm, it specializes in finding and placing strategic leadership across all functional areas within the technology industry.

VERITAS Software Selects SER & Associates to Build a Global Account Team

Blue Bell, PA - February 1, 2002-SER & Associates, LLC, a full-service recruitment firm specializing in strategic leadership for the technology industry, announced that VERITAS Software has selected SER & Associates to help build a global account team creating a robust and worldwide sales organization.

"SER's domain expertise, commitment to customer service, and record of success provide VERITAS strategic value as we build out a global account team," said Dino Petrakis, Vice President of Global Accounts at VERITAS software. "This value is essential to our success as a worldwide market leader."

SER & Associates' singular focus in the technology sector leverages decades of practical experience in sales, marketing, operations, and general management positions at some of the most renowned and successful technology companies. This experience provides an in-depth understanding of the background, skills, ethics, and experience required to make a technology organization successful.

About SER & Associates, LLC
SER & Associates, LLC was started in 1997 to serve the world's leading technology organizations. As a full-service recruitment firm, it specializes in finding and placing strategic leadership across all functional areas within the technology industry.

About VERITAS Software
VERITAS Software Corporation (Nasdaq:VRTS) provides essential storage software solutions that enable customers to protect and access their business-critical data. The company's corporate headquarters is located at 350 Ellis Street, Mountain View, CA 94043. (650) 527-8000, fax: (650) 527-8050, e-mail: vx-sales@veritas.com, Web site: www.veritas.com.